It’s becoming more vital than ever, but why do most marketing or creative failures occur? The lack of, or a poorly defined brief!
In this webinar, we’re going to run through why a brief is important, where and when to use a brief along with a tried and tested process for delivering an amazing brief no matter how simple or complex. We’ll equip you with the tools to receive better and more effective work along with saving you time and money by effectively creating one simple document. The brief.
This webinar is suited for anyone who briefs either internal teams, external agencies or those wishing to understand briefs that they receive.
Adam Leach ACIM – Marketing Manager
An experienced marketer, having briefed countless projects whilst building two consumer brands and taking them to market. He has also been responsible for marketing companies ranging from start-ups to large enterprise managing everything from brand design to events worldwide.
Victoria Chambers – Senior Account Manager
A Senior Account Manager with over 5 years’ experience agency side. Victoria has worked with a range of clients from large corporates to small businesses and is well versed in extracting details from clients to build an effective brief. Once a brief is perfected, Victoria then manages through the agency to obtain an end product that is on brief, on time and that exceeds the clients’ expectations.
Joel Thornton – Creative Artworker
Initially starting out as an art worker and now focussing on design, Joel has worked for some of the biggest brands out there such as Nike, Mercedes and Vans. His experience enables him to dissect a brief quickly and efficiently, knowing how to get the most out of the client within the time and on budget. Like any designer, Joel always strives to improve, adapt and push all of the work that comes from the creative department.