Driving Sales with Bright Ideas
Chicco is a leading Italian baby care brand, meeting the needs of babies and parents from pre-birth upwards. To promote its range of Turbo Team cars, designed to develop a child’s motor skills through emulation and imagination, we were approached by Chicco to create a visually strong print ad for a variety of trade publications.
To create an ad with real standout the Matrix creative team introduced the product images supplied by the client into an illustrative back drop of roads and urban features. This created a fun and vibrant feel to ensure the products stood out brightly on the page – complemented by descriptions and product features running alongside.
The resulting Turbo Team advert provided a colourfully attractive image that would not have been possible with a lifestyle or single product shot. It was well-received by the trade buyers and has proved a big success for the brand with the format repeated for additions to the range.