Essential rebranding without expensive reshooting
Our client Hero Eco rebranded to A2B, leaving a library of 140 ‘outdoor lifestyle’ images needing new transfers. In addition to ensuring that the images retained photorealism, it was essential to ensure that they were suitable for use in reproduction for print, online and large format display.
Our retouchers approached this project on three levels. Firstly, all of the library images were successfully rebranded ensuring the shots were aesthetically retouched to make them stand out. Secondly, technical retouching enhanced image structures for reproduction across formats. And finally, using image profiling we provided Hero Eco with files optimised for printing on uncoated stock and online, as well as fractalling for large format use at over three meters in width.
The Matrix creative team pulled out all the stops to support the rebrand. The result was that A2B was able to seamlessly continue with all its global marketing activities both on and offline without incurring huge costs for photography.