Offering the right alternative
Alternative Flooring are the UK’s leading wholesaler of natural flooring and designer carpets, supplying retailers and the interior design trade as well as being an official ‘Cool Brand’. Through the company’s main website customers were able to access brand collateral such as high-res imagery. However, the process involved materials having to be sent via traditional methods, resulting in delays and difficulty in sourcing the assets. Matrix were asked to come up with a solution to simplify this process and make it more effective.
Matrix created an online image library to host the images and make them easily accessible. We included category navigation, a search function and varying access levels for marketers designers, stockists and other parties. A bespoke Single Sign On feature also meant that users logging on to the main Alternative Flooring website portal would not need to log in to the image library as well, even though it was a standalone site.
Since its completion, this bespoke yet simple system has proved to be a vital tool for both the client’s marketing team and for their trade partners. It makes searching, locating and identifying essential images, more efficient, resulting in much more effective marketing. Also by only focusing on the key features that the library needed, it was a very cost effective solution.