Putting Pride Back Into The Workplace
Colas are a global civil engineering firm with a strong focus on road construction along with specialist units working on airports, runways, signage and construction. Employing over 1,500 office-based staff and operatives across a multitude of branches, depots and offices across the UK, the company wanted an effective way to help recognise staff achievements and to celebrate their efforts over the years.
Working closely with the client, it was decided to produce a book that every employee was likely to read and keep. Using assets from previous Colas projects, as well as newly supplied images from across the group, Matrix were able to create a comprehensive 52 page, hardbound book focusing on employee achievements ranging from long service and charity work to professional and academic qualifications. It also included ‘Day in the Life’ articles to help share experiences and insights into working lives across the group.
The high production values of the book perfectly reflected the positive message Colas wanted to communicate to its staff. The book was very well received by the client and employees and helped promote pride and loyalty in the Colas brand across both office-based staff and on-site operatives.