Judging a book by more than its cover
For new business purposes, Matrix was asked to create a tender document that would stand out from the crowd and communicate the information efficiently.
With the other tendering banks being some of the biggest high street names, the creativity had to stand out to be noticed. Amongst a number of ideas, Matrix proposed that the document be in the form of a high quality book which was well received by the client. The book was created using a mix of litho and digital print methods and was delivered in a similarly printed box with a stylish magnetic seal.
Reaction to the book was exceptionally good with extremely positive comments on the creativity of the tender document and presentation. The bottom line however was that the book worked hard to present the brand in exactly the right light with Secure Trust Bank being awarded the business.