One of the most dangerous things in business is the saying ‘we’ve always done it this way’. You see, conforming to what you’re used to or to what everybody else is doing isn’t the way to gain a competitive edge. It sure is a way to keep up with the competition but not a way to be ahead of it.
To stay ahead, you have to think outside the box and do things differently.
What most business would be doing in April is relaxing and not spending any money on marketing. Why? Well, most marketing departments would have spent the last of their budgets by the end of the financial year, so when April comes around, and the new budgets are allocated, there is a lull in activity. People take a step back and spend the next few weeks and months planning the year ahead meaning that for most of April and May, there won’t be much activity.
This is what most people would do, which is exactly why smart marketers choose to put their foot to the peddle exactly then! You see, planning campaigns and buying media when everybody else has gone quiet is not only a savvy move but also an incredibly efficient way to boost your marketing efforts. Because most people would naively choose to take a step back in April, media space would be much cheaper. Further, there is less noise coming from competitors, so your audience can focus on your message.
If you’re selling kitchen appliances, and you decide to increase your spend this month, instead of taking a step back as most of your competitors would, imagine what the marketplace would look like. Everywhere you go, people would see ads for your products and yours alone. There will be no competitor noise. You would be the only brand they’ll see. You will increase brand visibility while also getting a lot more exposure for every marketing pound you spend. The return on your investment would be tenfold!
It is the equivalent of going on a holiday while the kids are at school. Your vacation and flight will be much cheaper and the pool at your holiday destination won’t be as crowded!
Digital campaigns, for instance, are incredibly quick to produce and put out while also really good at delivering measurable results. So why not supercharge your efforts this April and create an amazing campaign. Matrix can help you with that!
Get in touch today and we’ll be happy to chat with you about how we can put a spring in your step!