You are what you eat (and drink) Health and wellness brands such as meat substitute Quorn, premium tea brand Pukka and plant-based...

I spent weeks researching what was the best gadget to track my swimming activity. Initially, it was because I wanted another watch,...

Smart health tech has come a long way since the early clip-on Fitbit tracker of 2009. Rather than simply monitoring steps and...

One of the most dangerous things in business is the saying ‘we’ve always done it this way’. You see, conforming to what...

It’s that time of year again already; it’s time to start developing your Christmas marketing campaign. For most companies, Christmas campaigns are...

There’s no shortage of agencies who can manage your social media. From specialist social agencies to fully integrated enterprises offering everything as...

Red Bull is one of the largest and most recognised brands today. Are they active on social media? Of course, and their...

The Picture Superiority Effect… The saying “a picture speaks a thousand words” has never been more accurate than in today’s marketing environment....

Pantone Colour of the Year Pantone’s new Colour of the Year is heading in a more therapeutic direction for 2019 with the...

Since we founded Matrix over 27 years ago, we’ve continuously developed our offering and identity to better serve the needs of our...

Today’s marketing landscape has been plagued by a scepticism in advertising and abuse by individuals in power. This has fundamentally changed consumer...

It’s a continuing challenge for marketers to ensure that we provide accurate data on the return on investment on our marketing efforts....

You need to be creating videos. Effective video strategy is pivotal to growth in 2018. But maybe you’ve already created a video....