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The basics of the loyalty ladder


Today’s marketing landscape has been plagued by a scepticism in advertising and abuse by individuals in power. This has fundamentally changed consumer...

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How to measure ROI from Social Media


It’s a continuing challenge for marketers to ensure that we provide accurate data on the return on investment on our marketing efforts....

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5 reasons your video isn’t working


You need to be creating videos. Effective video strategy is pivotal to growth in 2018. But maybe you’ve already created a video....

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