The 2019 Apple Event and the Focus on Visual Content

As any tech buff worth their salt would tell you, September is the month of Apple.

The tech giant’s annual product reveal held in the Steve Jobs Theatre on their Californian campus has now been and gone, and everybody is frantically typing away discussing the new products and how they would change the tech landscape.

Here’s a brief breakdown of the launches announced last night:

  • Apple Arcade – a new game subscription service
  • Apple TV+ – a TV subscription service with original content targeted at rivalling services like Netflix, Amazon Prime Video and Disney+
  • A new entry level iPad targeted at students
  • Apple Watch Series 5 – the next generation of Apple watch
  • iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max

While all of these announcements are super exciting, most of us (myself included) were most looking forward to the new iPhone reveal.

When it comes to mobile, Apple has firmly asserted themselves as the company that drives the market forward. They continue to push the envelope every year, with millions holding their breath for that coveted September announcement.

The new phones will offer, amongst other things, a better display, longer battery life, multiple camera systems complete with a telephoto, ultra-wide, and regular lenses. Each of the three iPhone Pro cameras will be capable of shooting in 4K resolution at 60 frames per second. There will also be a new front camera feature allowing for slow-mo selfie videos (Apple calls the ‘slofies’).

The above of course is a very simplified description of the announcement and if this is something you’re interested in, I’d strongly recommend you read more about it. What I personally find fascinating however is the fact that the key elements around this year’s announcement were all focussed on visuals.

We now create and consume more photos and videos than ever before.

Each one of us has a powerful device in our pockets and these devices are only getting smarter and better at capturing moments. What this means for business is that in order for a company to stay relevant and competitive, they need to invest heavily in their visuals. Customers today are more knowledgeable than ever before and since they can produce high quality content themselves, it is only natural that they expect the same from the companies they do business with.

Look at your website, your email newsletter, your social and print media content. Is it living up to your customers’ high expectations? If your visual content isn’t hitting the mark, then you may be missing out on or even losing business.

In our experience, working with a number of businesses operating in a wide variety of industries, most businesses now prioritise creating visual assets as part of their content marketing strategy.

In fact, some of our latest work has been around creating strong and punchy content driven by visuals.

See our latest work for The Motor Neurone Disease Association

See our latest work for Graham & Brown

See our latest work for Alternative Flooring

If you want to find out more about how Matrix can help you supercharge your content through image manipulation, visual content creation and animation, get in touch with us today