Making campaign management look like child’s play
International baby care brand Chicco seeks to keep creative costs down by adapting its consumer and trade campaigns produced in Italy for use in the UK market.
Through its account management and studio skills, Matrix supplied Chicco with a full service solution including, retouching of product colours not available in the UK, artwork resizing, confirmation of booking and ad despatch. This ensured UK versions of the ads met the required specifications and were provided to all media as specified by the company’s media planners.
A comprehensive campaign management service provided Chicco with an effective UK advertising campaign along with substantial budget savings.