Blue sky thinking
Fruit of the Loom is one of the largest manufacturers and marketers of printable casual and industry work wear. When an ad campaign for a range of lightweight sweats required a particularly challenging image, Matrix was tasked with making this happen.
The creative concepts depicted a man and a woman floating in the sky with weightless effort to symbolise the product’s main characteristics. Working closely with Makalu, our client’s lead creative agency, we retouched various photographic elements to produce a master image for each advertisement. This was then placed in situ in the sky with the resulting desired look and feel.
By using a range of expertise from across the creative department, Matrix was able to provide the client and its agency with the images and support needed to effectively run and manage the ad campaign across digital and print channels.