Graham & Brown have worked with Matrix for many years on creating lifestyle imagery to showcase their products within different environments. More recently, we collaborated with them on a social media campaign to promote the launch of their new 2019 Paint Colour Card.
The new Paint Colour Card is cleverly designed to help customers match up their favourite paint colours with complementary wallpapers exclusive to Graham & Brown. In order to communicate this effectively across social channels, we were tasked with creating a series of short videos demonstrating the use of the card with a selection of key products.
We developed the animation from the original artwork for print and brought this to life with motion graphics, then went on to create formats to suit various platforms including Twitter posts and Instagram Stories. Graham & Brown understand and embrace the power that animated posts have when telling a story and our involvement helped to drive maximum engagement with their audience throughout this launch.