A Very Tasty Solution to New Business
Secure Trust Bank is a well established UK-based bank providing a range of personal and business banking services since 1954. Matrix was approached to help them find a way to promote their services to key businesses that would grab attention.
Looking at our client’s unique approach to banking, Matrix decided on the concept of a ‘Fresh Approach’ to business. To bring this concept to life our creative team developed a 3-stage campaign aiming to gain and keep interest and attention. For the first stage we produced full size pizza boxes filled with relevant literature which were hand delivered to each client. This was followed up by a mailer in the same style, designed to look like a pizza menu with more information about Secure Trust Bank and its services. The final stage of the campaign involved our client hand delivering pizza and taking the opportunity to sit with their potential customers and discuss needs and requirements in further detail.
The strategy and execution of this specialist print project proved to be very successful in driving business for Secure Trust Bank. The creativity and strategic thinking was also well received by the client who continues to work with Matrix on further projects.